WHAT WE BELIEVE 

We believe in empowering volunteers to uncover new sponsorship opportunities, regardless of sport or location in Australia.

We believe in the power of data - community sport sponsorship industry data!

 

 

 

WHY...THE COMMUNITY SPORT SPONSORSHIP INDUSTRY?

Uncover the the hidden network of industries, brands and businesses that are proven to sponsor community sport.

 

Community sport has more businesses, brands and industries investing in sponsorship than any other level of the sport industry. Brands and industries commonly sponsor multiple sports and in multiple regions.

 

 

 

HOW TO GET SPONSOR READY

 

9 Reasons why being sponsor ready is important

1. Understand where other volunteers are having success

2. Leverage the success of other sponsorship volunteers - within your sport or within your local region.

3. Uncover audience segments that are highly valued by sponsors

4. Identify the consumer buying behaviour - past and future - of your audience (members)

5. Create sponsorship assets that can be sold for a premium fee

6. Identify sponsorship assets that your members value

7. Build multiple sponsorship stories based on the outcome; Brand Awareness, Education or Sales

8. Position sponsorship as a marketing investment and not a sponsorship investment...businesses have larger marketing budgets than sponsorship budgets!

9. Generate unlimited warm data-led sponsorship leads

 

 

 

PROCESS TCACC USES TO ACQUIRE, SERVICE AND RETAIN SPONSORS

 

6 Reasons why we use a process

1. A sponsorship process that is repeatable is sustainable

2. A sponsorship process that is consistent is transferable to a new volunteer - if and when you wish to stop being the volunteer responsible for sponsorship

3. A sponsorship process that is consistent, facilitates efficiency - reducing volunteer workload

4. A sponsorship process that integrates data, eliminates the need for volunteers to guess; under sell or over promise

5. A sponsorship process that is transparent, facilitates the early identification of any forthcoming challenges

6. A sposnorship process that is well defined, is imperative to upgrading or extending sponsors

Ultimately, we utlise this process to instill a data driven approach to sponsorship that maximises the sponsorship fee that is achieved whilst minimising the workload imposed on volunteers.

 

What to expect in the Sponsorship Toolkit?